Amp up the volume with innovative haircare brand JOICO’s Volumising Shampoo from the targeted JoiFULL collection, formulated to maintain plush, long-lasting fullness for extraordinary body with a natural feel. Boasting a thick gel texture that creates a rich lather, the shampoo gently whisks away oil and dirt that weighs down fine hair. Brimming with amino acids and silica to thicken and elevate hair, the shampoo enriches tresses with Rice Proteins and Bamboo extract, utilising patented Smartrelease Technology. This unique delivery system packs the triple-powered ingredients inside an invisible liposome that offers continuous release to the hair, shielding it from recurring damaged caused by daily styling and wear. Thoroughly cleansing from root to tip to build the foundation for fullness, the shampoo leaves your locks clean with a sheen, protected from humidity and nourished.