An innovative ONE-TWIST technology for a quick and easy application, mess-free.The color blends in with your gray hair for natural results. 95%* of the participating men thought that their hair felt soft and looked healthier after use. The product is without ammonia for a pleasant scent. The color fades naturally in 6 weeks* when you wash your hair as usual.*Consumer test, 100 menIn the kit:- Protective gloves- Allergy test: color cream- Allergy test: developing component- One-twist bottle- Clear and easy instruction manualHow to use:1. Twist the bottle 360° - follow the direction of the arrow.2. Shake upside down, open the black tip by pushing it back and forth.3. Apply as if you were combing your hair.4. Rinse out after just 5 minutes. Natural-looking results with less gray hair. Loreal Paris Men Expert One-Twist Hair Color Light Brown